9 Proven Strategies for Building Free Backlinks

9 Proven Strategies for Building Free Backlinks

In the digital age, the importance of backlinks for your website’s Google ranking cannot be overstated. Backlinks, also known as inbound links, are when one website places a clickable link to another website in its content. They are one of the most crucial ranking factors in Google’s algorithm. Websites in the top positions on Google typically have more backlinks than websites in lower positions. However, building backlinks can be challenging and time-consuming, often leading people to pay for them. But, the good news is, there are effective ways to build backlinks for free. Here are nine proven strategies for Building Free Backlinks:

Link upgrades are an effective way to build backlinks by leveraging the power of existing content. This strategy involves identifying articles in your niche that have a lot of backlinks, preferably older ones with outdated facts. Once you’ve identified such an article, the next step is to create a more current, comprehensive, and valuable piece of content on the same topic.

After creating your superior content, you then reach out to all the websites linking to the outdated article, informing them about your new and improved version. The goal is to persuade them to replace the old link with a link to your content. This strategy not only helps you gain backlinks but also positions you as an authority in your niche.

Strategy 2: HARO (Help A Reporter Out)

HARO is a platform that connects journalists and bloggers with relevant expert sources. The platform allows journalists to request quotes from experts for their articles. As an expert in your field, you can respond to these requests with insightful information and, in return, earn a backlink from a high-authority publication.

To make the most of HARO, it’s important to provide high-quality responses promptly. Journalists often work on tight deadlines, so speed is crucial. Also, ensure your responses are comprehensive and valuable to increase your chances of being selected. With consistent effort, HARO can be a goldmine for high-quality backlinks.

Link roundups are blog posts that feature a collection of links to outstanding content in a specific field. Bloggers and website owners use roundups to provide value to their readers by directing them to high-quality content on other sites. As a content creator, you can leverage link roundups to earn backlinks to your content.

To get your content featured in a link roundup, you first need to identify websites in your niche that regularly publish roundups. Then, create high-quality, valuable content that fits the theme of the roundup. Once your content is ready, reach out to the website owner or blogger and pitch your content for inclusion in their next roundup.

Broken link building is a strategy that involves finding broken links on other websites and offering your content as a replacement. This strategy works because broken links provide a poor user experience and can harm a website’s SEO. Therefore, website owners are often grateful when you point out broken links and provide a suitable replacement.

To implement this strategy, you’ll need to use a tool like Ahrefs or Screaming Frog to find broken links on relevant websites. Once you’ve identified a broken link that your content could replace, reach out to the website owner, inform them about the broken link, and suggest your content as a replacement.

Link exchanges involve two websites agreeing to link to each other. This can be a quick and easy way to gain backlinks. However, it’s important to approach link exchanges with caution. Google’s guidelines warn against ‘excessive’ link exchanges, as they can be seen as an attempt to manipulate search engine rankings.

When conducting link exchanges, ensure that the other website is relevant to your niche and that it’s a site you’d be happy to recommend to your audience. Also, keep link exchanges as a small part of your overall link-building strategy to avoid falling foul of Google’s guidelines.

Strategy 6: Linkable Assets

Linkable assets are high-quality pieces of content that naturally attract backlinks. These can include research studies, statistic pieces, free tools, or definitive guides. The key to creating a successful linkable asset is to provide immense value, making other websites want to link to it.

To create a linkable asset, start by researching popular content in your niche. Look for content formats that have attracted a large number of backlinks. Then, create a similar piece of content, but make it even better. Once your linkable asset is ready, promote it to relevant websites and influencers in your niche.

Strategy 7: Guest Posting

Guest posting involves writing a piece of content for another website. In return for providing free content, you’ll usually get a backlink to your website in the author bio or within the content itself. Guest posting can be a powerful way to gain high-quality backlinks and reach a wider audience.

To get started with guest posting, identify websites in your niche that accept guest posts. Then, pitch them a unique content idea that would provide value to their audience. When writing your guest post, ensure it’s high-quality and valuable to increase your chances of getting accepted.

Strategy 8: The Favor

The Favor is a strategy that involves doing something beneficial for another website, with the hope that they’ll return the favor by giving you a backlink. This could involve identifying unlinked brand mentions, providing valuable feedback, or sharing their content with your audience.

For example, you could use a tool like Ahrefs to find instances where a website is mentioned but not linked to. You can then reach out to the website owner, inform them about the unlinked mention, and suggest they request a link. In return for your help, they may be willing to give you a backlink.

Strategy 9: Digital PR

Digital PR involves creating newsworthy stories and getting them in front of journalists and bloggers. This strategy can result in high-quality backlinks from authoritative news sites and blogs. The key to successful digital PR is creating a compelling story that journalists will want to cover.

To get started with digital PR, brainstorm story ideas related to your business or niche. Once you have a story idea, create a press release and distribute it to relevant journalists and bloggers. If your story is picked up, you could gain multiple high-quality backlinks.

By implementing these strategies, you can build a robust backlink profile for your website, improving your Google rankings and driving more organic traffic to your site. Remember, the best links are often the ones you can’t pay for, so invest time in these strategies and watch your website’s authority grow.


In conclusion, Building Free Backlinks is a cornerstone of any successful SEO strategy. By focusing on creating valuable content, engaging with your community, and leveraging various organic strategies, you can significantly enhance your site’s authority and rankings. The journey to building a strong backlink profile is continuous, requiring patience, creativity, and commitment. However, the long-term benefits in terms of increased visibility, traffic, and credibility make it a worthwhile endeavor.

For more insights into the digital landscape and to understand the scale of the internet’s growth, consider reading “How Many Websites Are There? – The Growth of The Web (1990–2023).” This comprehensive guide offers valuable context as you navigate the complexities of online marketing and SEO in today’s ever-evolving digital world.

The strategies for Building Free Backlinks highlighted throughout this article are just the tip of the iceberg. The digital landscape is rich with opportunities for those willing to explore innovative tactics and engage with their audience on a deeper level. Whether through content creation, digital PR, or community engagement, the key to earning backlinks lies in providing genuine value and establishing trust within your niche.

As you embark on your journey to build backlinks, remember that consistency and quality are paramount. It’s not just about getting a link; it’s about building relationships, increasing your brand’s visibility, and contributing positively to the digital ecosystem. With the right approach, Building Free Backlinks can propel your website to new heights, driving organic traffic, and cementing your authority online.

Finally, always keep abreast of SEO best practices and Google’s guidelines. The landscape of SEO and link building is always changing, and what works today might not work tomorrow. By staying informed and adaptable, you can ensure that your strategies for Building Free Backlinks remain effective and sustainable in the long term.

In summary, the power of Building Free Backlinks cannot be underestimated in the quest for online success. Through strategic efforts, creative content, and authentic engagement, you can build a backlink profile that not only boosts your SEO rankings but also enhances your brand’s reputation and authority. Remember, the journey to building backlinks is a marathon, not a sprint. Invest the time and effort, and you will see the benefits of your labor in the form of improved online visibility and success.

Read our post about 15 SEO Myths You Should Ignore in 2023.

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