November 2023 - Current

Director Digital Sales Channel

August 2021 - October 2023

Ecommerce Senior Manager


As an e-commerce senior manager at flyadeal, I have orchestrated innovative strategies to achieve marketing goals and drive long-term profitability. I've shaped brand identity, creating a unique graphic style and tone, which contributed to a 225.32% increase in revenue and a 62.73% rise in conversion rates. My search engine strategy improved organic traffic by 69% and revenue by 46.8%. I've increased campaign effectiveness, achieved financial targets, and completed RFPs, resulting in enhanced financial performance. Additionally, I've driven business development strategies, implemented booking engine improvements for 2023, and introduced a smart chatbot that boosted conversions by 50%.

May 2021 - August 2021

Ecommerce Manager


As the e-commerce manager at flyadeal, I established a balanced budget and executed initiatives that enriched the customer experience. I developed and executed e-commerce positioning, values, tone of voice, and design elements. I also analyzed and tested the site for eCommerce growth, resulting in a 62.73% increase in conversion. My SEO strategies boosted organic traffic and revenue by 51% and 127.22%, leading to increased revenue from paid search by 190%. I established relationships with vendors and successfully integrated several third-party technologies. Lastly, I managed and trained 7 junior employees resulting in a more knowledgeable and skilled team.

May 2020 - May 2021

Software Development Manager

Aljoaib Holding

As Software Development Manager at Aljoaib Holdings, I collaborated with developers to fix software bugs, drove cross-functional communication, and led projects to completion. I maintained enterprise-grade software systems on cloud services, assisted in the development of web and mobile applications, managed a team of skilled developers, established development standards, and budgeted project finances based on business needs.

June 2018 – May 2020

Group IT Manager

IPD Group

As Group IT Manager at International Project Developers Group, I successfully oversaw and delivered a wide range of IT services including data centers, networking, servers, databases, printing, mobility, and collaboration. I also implemented the organization's IT strategy, leading to the achievement of technology goals. I led the implementation of an ERP system and ensured network security and disaster recovery plans were in place for business continuity.

Training & Certificates

  • LinkedIn Content and Creative Design 2023
  • LinkedIn Marketing Solutions Fundamentals 2023
  • LinkedIn Marketing Strategy 2023
  • Competitive Analysis and Keyword Research Course 2023
  • Google Ads Display Certification 2023
  • Semrush SEO Toolkit Course 2023
  • Google Ads Apps Certification 2023
  • Google Ads Search Certification 2023
  • Google Analytics Individual Qualification 2023
  • Shopping ads Certification 2023
  • Transformational Leadership 2023
  • ISO 9001-2000 Awareness Training 2007
  • Street Smart Entrepreneur 2006



BS, Information Systems

University of Texas at Arlington

Bachelor of Science in Information Systems from the University of Texas at Arlington, Texas








eCommerce Skills

 Advertising   Email marketing   Search Engine Optimization   Marketing Automation   Designing   Digital Marketing   Search Engine Marketing   Data Analysis   Content Creation   Conversion Rate Optimization   Social Media Marketing   Funnel Optimization Analytics   Email and SMS Communications   Payment Gateways 

Management and Personal Skills

 Problem Solving   Leadership   Decision Making   Routine Reporting   Client Service and Relations   Process Improvement   User Guide Documentation   Presentations / Training   Interpersonal Communication   Relationship Management   Teamwork   Delegating Tasks   Negotiation   Project Management   Strategic Planning   Coaching 

Technical Skills

 System Analysis and Design   Networking Development, Testing & Deployment   System Maintenance   System Integration   Software/Hardware Installation   IT Planning & Implementation   Computer Troubleshooting   Enterprise Resource Planning (ERP)   Database Management System (DBMS)   Systems Development Life Cycle (SDLC)   Relational Databases   SQL   Data Analysis   Microsoft Windows Server   Microsoft Dynamics   Linux   Cloud Computing   Big Data   Oracle Fusion ERP   Microsoft Exchange Admin   Microsoft SharePoint Admin   Active Directory   Disaster Recovery   Office 365 Security & Compliance